MC Homes

Brand Promise

Reflecting you in every build.

You’re looking for the dream inside of your head to become reality. It’s not just about the walls you want to build, it’s about the doors it will open to your family, your friends and your future life. You’re nostalgic for the memories you haven’t made yet…and you need a home for them.

You’re not building a home to start a life…you’re building a home to celebrate a life well-lived.

That’s why so many customers choose MC Homes. We work with you from the beginning, at the dreaming phase, all the way through construction. Framing the memories you haven’t even made yet.

MC Homes

Brand Voice

We’re the trusted guide our soon-to-be retired friends or those looking for a vacation home have been looking for. We’re transparent with what’s possible without overpromising what we can deliver or crushing dreams of those who have saved for years for their dream home.

We aren’t arrogant but we do believe in our abilities and use them for not only building dreams but giving back to our local community.


To establish themselves as THE luxury home builder in the region by building on their established reputation of providing homeowners with the home they’ve always dreamed of.


To consistently have a build schedule filled for more than a calendar year at a time in an expanded regional footprint.

MC Homes

Brand Colors


PMS 577 C

C 38
M 10
Y 64
K 0



PMS 432 C

C 80
M 64
Y 53
K 44

HEX #303E48


PMS 167 C

C 18
M 79
Y 100
K 7

HEX #C2531A

MC Homes


The MC Homes logo is an instantly recognizable symbol of the brand. That’s why it’s important to use the logo exactly as specified in these guidelines.

The icon, an interlocked, stylized abbreviation of the former brand name—Mitchell Construction—can be used by itself, as seen above. But isolated use of the icon should always be supplemental. Never rely on the icon alone for recognition.

The wordmark is a “constructivist” stylization of the 70’s era Avant Garde Gothic typeface, making it both evocative of and recognizable to our key customer demographic. The wordmark should never be displayed without the icon.

The logo is presented in two layout versions: horizontal, and vertical.


MC Homes


The brand of MC Homes is based around building a dream home to celebrate a life well-lived. Accordingly, the primary audience is aged 60 and up.

Our typography is meant to speak directly to that audience through the combination of bold, solid-spaced type and 70’s era luxury.

Primary Headings

Avant Garde Gothic
(Google Font equivalent: Poppins)

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

Secondary Headings


A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

Paragraph Text

Open Sans

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z